Scotmid is to pilot a new scheme with Healthier Scotland to encourage people to buy fruit and vegetables instead of confectionery and snacks.

The trial will see fruit and vegetables displayed where customers might be more tempted to buy them on impulse, instead of confectionery and snacks.

Participating stores will clearly signpost fresh produce to promote the Scottish Government’s Healthier Scotland campaign and encourage healthier eating.

The scheme will be trialled in five Edinburgh Scotmid stores and will be rolled out to a further 20 stores during 2014 if successful.

Malcolm Brown, head of corporate communications for Scotmid Co-operative, said: “At Scotmid, we are proud to support many health-related initiatives in communities across Scotland. Retailers have a responsibility to encourage people to eat more fruit and vegetables to help tackle obesity and improve nutrition.

“We hope that this new pilot scheme with Healthier Scotland will make it easier for our customers to make better and healthier choices when shopping with us.”