Scottish independent retail chain Dynamic Retail is to install kitchens in all of its Scotfresh-branded stores as part of a major push into the food-to-go market.
The Booker-supplied chain, owned and operated by the Marwaha family, operates eight stores in Glasgow and central Scotland, and is shortly to open a ninth. The group aims to reach 15 outlets by the spring of next year.
The kitchens will enable the stores to offer freshly-made hot and cold food to go, tailored to local tastes and market opportunities. The concept has already been successfully trialled at the group’s Denny and Armadale stores, where the amount of space dedicated to food to go in-store was tripled.
“We installed a kitchen in our Denny store and it rapidly became a real food-to-go destination in the area,” explained director Shaun Marwaha at last week’s launch of HIM’s Convenience Tracking Programme 2015. “Our stores range in size from 600sq ft up to 3,000sq ft, but we will put kitchens in all of them. This is something we will become famous for.”
Scotfresh is also looking to build sales with a staff incentive programme to upsell to customers, encouraging shoppers to buy one additional item per visit. The group is already two-thirds of the way to its target of one successful upsell per 10 customer transactions, Shaun added.