Scottish Grocers Federation members hosted store visits for 67 MSPs from all parties throughout the week, which ran from October 5 to 11.
The aim was to encourage people to make small, achievable changes to their drinking habits.
Consumers were advised to eat before an evening out, ask for smaller glasses of wine, and try weaker beers.
David Mitchell, general manager of KeyStore in Broadloan, which was visited by MSP Wendy Alexander, said the week had been a roaring success. More than 153 KeyStore outlets also gave away a bottle of water with each alcohol purchase over the course of the week.