The proposal forms part of the government's consultation into reducing youth smoking.
Blackburn-based retailer Solly Khonat said: "The suggestion to ban 10s is illogical. At a time when the government is encouraging everyone to consume less alcohol, they are encouraging people to buy tobacco in larger quantities.
"I'm also worried that a ban on 10s will increase the illicit trade, with my customers resorting to black market tobacco products."
Research from Ireland, where a ban on 10-packs was introduced in 2007, has shown that the average number of cigarettes smoked per day has in fact risen since the ban.