Convenience stores are being urged to embrace Valentine’s Day after research revealed that almost 20% of shoppers plan to cook a special meal at home on 14 February.
Stores that look beyond boxed chocolates and cards and invest in premium meal solutions could stand to profit, as 45% of shoppers say they are “likely or very likely” to trade up on Valentine’s Day food and drinks, according to new research from HIM.
About 12% of shoppers planning a romantic meal at home plan to spend £50 or more on ingredients, while nearly one in three will spend between £15 and £25.
In addition, 17% of shoppers said they would consider buying a Valentine’s Day gift from a convenience store.
Nisa is also encouraging consumers to ‘treat the one you love’ with an array of promotions on premium goods to create romantic meals at home. John Butler Sirloin Steaks were on offer at £6, Gü Puddings half-price at £1.82 and Prosecco at £5.99.
Prosecco sales are expected to be particularly strong this year, following the category’s sparkling success this Christmas and new year.