Latest magazine sales figures reveal that the crisis in the consumer magazines market is worsening, with many top titles losing readers to digital rivals and new launches.
The Audit Bureau of Circulation (ABC) figures for the six months to June show established favourites such as Take A Break, Heat, Glamour and Yours all taking big circulation hits.
The men's magazine sector indicates a less secure future for magazine retailers, with circulations of many top titles continuing to fall dramatically in the face of free competitors and significant growth in online magazines such as Nuts.co.uk.
However, the Periodical Publishers Association pointed out that while sales of consumer magazines had fallen 1.4% across the board, the public were in fact spending 1.6% more on their favourite titles.
Daily and Sunday news-papers also recorded poor ABC results, with The Sunday Times showing the most dramatic fall, down 10.6% year on year.

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