Trade and marketing manager Hayley Osborne said that the success could be attributed to the group’s strong promotional campaign. “We offer our members a very strong promotional package enabling them to be price competitive, not only competing with other convenience stores but also with the major multiples,” she said.
She added that its recent upgrading of stores had also contributed to the group’s sales success. “Ongoing store development has also played a major part. Stores that have undergone refits are now trading on average £5,000 more per week,” she reported.