Premium Inspired range joins Bestway own-label offer

  • Print
  • Share
  • Comment
  • Save

The next phase of Bestway’s own-label roll-out is underway with the launch of a premium label under the name Best-one Inspired.

The label has a differentiated design with all products sporting a black base and, despite the premium nature of the products, all are designed to be competitively price-marked to help retailers easily communicate the value of the brand.

The 15 Best-one Inspired products include all-butter cookies, hand cooked crisps and high-fruit content conserves. Many of the Best-one products have been completely reformulated to reflect shopper demand for better quality ingredients and taste. All Best-one Inspired products have a typical POR of 30%. Selected lines will be promoted during each promotional period with 40% POR offers.

Ed Smeaton, director of trading for retail at Bestway Wholesale said: “Best-one Inspired gives independents a label on which they can compete on quality and price with the supermarkets’ premium offer and a real point of difference. We have plans to introduce many more products over the coming months to help retailers drive sales and loyalty with shoppers.”

The new range from Bestway Wholesale saw a 26% increase in value compared with the previous Best-in brand.  From the beginning of July, sales of Best-one have increased by 40% compared with the two-week period since the label’s relaunch. An initial 300 products have been given the Best-one revamp.

Smeaton added: “The results thus far are extremely positive with growth across all categories. To have significant double digit growth at this early stage from unaffiliated retailers is fantastic news and I am confident that this growth will continue as more Best-one products hit retailers’ shelves and we crank up promotions within our Best-one and Xtra Local symbol and retail clubs.”

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • Best One Inspired Conserve strawberry
  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up

I wish to receive the following newsletters:

FOLLOW US