Premier has recruited 250 new stores since the start of its financial year in April 2014, driving total store numbers to well over 3,000.

The growth in store numbers built upon the success of Premier’s 20th birthday celebrations which were backed by its first ever TV campaign, head of Premier Martin Swadling said.

Former Costcutter retailer Tony Singh from Townhill Stores in Swansea was the 250th recruit. He marked the opening with a community fun day and generated an additional £4,000 in the first week of trading.

Swadling said he was “excited” about building on the symbol group’s success in 2015.