Payment services provider PayPoint has merged its internet and mobile phone transaction operations in an effort to provide a multi-channel approach for consumers.
The new business, now known as PayPoint Mobile and Online, hopes to provide solutions for consumers who increasingly want to use different methods of payment, including mobile phones.
According to a recent Centre for Economics and Business Research (CEBR) study, a third of 18-30 year olds have bought goods and services via their mobile phone while a fifth of people over the age of 55 said they would make purchases through their mobile phone.
PayPoint Mobile and Online managing director Dan Salmons said this integration was down to customers wanting to pay in a “convenient, simple, seamless experience”.
“By combining our unrivalled expertise in mobile and online payments, we can manage payments from app to bank, making it simple for organisations to resolve their payment needs,” he said. “Our modular platform means we can rapidly develop a wide range of solutions from home energy to urban mobility, online gaming to financial services. As a result, many organisations are suddenly finding they need more sophisticated payment solutions that can keep up with the rapid changes in technology, consumer behaviour and regulation.”
PayPoint has also unveiled a new brand identity to reflect its new multi-channel position. All the group’s businesses will eventually adopt the new logo, including consumer facing services. However, there are no immediate plans to change the signage on its retail outlets.