In its report Online Shopping 2009, IGD predicts that the value of the online grocery market will double in size to £7.2bn by 2014, and forecasts an annual growth rate more than three times that of the wider grocery sector.
IGD chief executive Joanne Denney-Finch believes consumers will take a more "multi-channel" approach to shopping. She said: "Many are choosing to visit their local store on a regular basis, while purchasing bulk items, such as tinned foods and toiletries, online less frequently," she said.
Spar retailer Peter Sichel of Holmer Green, Buckinghamshire, said: "Online ordering is not a priority for c-store shoppers, and I doubt it will ever be. The whole point of a local store is to offer a meeting point for the community. An online offer would undermine that."
West Country Budgens retailer Guy Warner added: "It's far better that c-stores continue to focus on their strengths of great customer service and local knowledge."