One Stop has rolled out a new customer satisfaction programme across its entire estate following a successful trial.
The My Local One Stop programme aims to provide One Stop with better consumer insight by inviting customers to give their opinions about their local store.
To participate in the scheme, consumers pick up an invitation card in-store or use the unique details on their receipt in order to register their comments. The feedback is generated via an online survey or a Freephone number. Customers have a chance of winning £500 to thank them for their time.
One Stop head of marketing, Lizzie Reynolds, said: “At One Stop, great customer service is really important to us, and now thanks to our new ‘My Local One Stop’ programme, we’ll be able to gain even more insight into how we can improve the in store experience for our customers.
“We’re already gaining really positive feedback which is allowing us to tailor our ranges better to meet local requirements and to further improve our highly-rated customer service.”
Any changes made as a result of customer feedback will be communicated in-store via One Stop’s community notice boards. Over 4,500 responses have been received in the four weeks since launch.