One Stop saw like-for-like sales of its Easter range increase 9.6% across its franchise stores over the Easter period.
The convenience retail chain attributed the strong performance to its trade plan and the longer Easter season, exclusive offers and new products, coupled with in-store activities for both employees and customers.
Total sales of both filled and shell Easter eggs increased by 28.1% while more premium eggs delivered a 16% higher average price on shell eggs.
Chocolate bag pouches delivered 22.7% like-for-like growth, all of which helped to improve franchisees’ total Easter turnover and margin.
This year One Stop introduced five, week-long stunt deals to keep stores fresh and exciting for customers which included BOGOF on five pack Crème eggs, medium eggs dropping to £1 (from £1.50), two for £5 on large eggs and single premium eggs (both down from £6), finally finishing week five with Dairy Milk Egg & Spoon at just £1.
Joga Uppal of One Stop, Mount Nod (pictured), said: “We had a fantastic Easter, sales on shell eggs were up 62% on last year. Our success was down to the strength of our promotions and all the additional activities One Stop provide for seasonal events.”
Shelley and Anu Goel of One Stop Gospel Lane added: “Shell eggs delivered a 66% increase in sales on the year with mix changes providing an increase in average sell price of 13% to £1.84. We saw the largest volume of Easter and filled eggs at 5,275 and saw a huge sales uplift of 39% year on year.”