One Stop Franchise has unveiled new digital advertising hoardings on the M6 motorway to attract the attention of independent retailers.
It said the adverts were already generating more enquiries for the burgeoning franchise operation. Standing 7.5m tall and 5m wide, the adverts are located between junctions 8 and 9 on the M6, near Walsall’s football stadium, and appear on both sides of the motorway.
Franchise director Andrew King said: “With over 132,000 vehicles passing every day, these adverts are a fantastic opportunity to spread the word about One Stop franchise.
“We continue to receive lots of enquiries from both unaffiliated and symbol retailers across the board and franchise is growing at pace.”
High-profile independent retailers Sunder Sandher and Dee Sedani both recently migrated from Londis to the One Stop franchise model, with both reporting early sales success.