One Stop’s franchise model has proved its worth with the news that franchisees experienced an average growth in like-for-like sales of 7% and margin growth of 5% during the past financial year.
One Stop said franchisees had grown their basket spend by a further 3.2% during 2016/17 and footfall by 3.7% to deliver more than £120m of total sales to customers.
Stores experienced a 23% uplift in turnover overall after refitting and switching to a One Stop franchise, excluding seasonality.
The increases were generally on top of already-enhanced turnover from implementing One Stop’s promotions, value and ways of working during the transition period building up to refitting.
Andrew King, franchise director, said the figures spoke for themselves and supported the business decisions its franchisees had made in joining the retailer.
“It’s our objective to ensure that our franchisees’ businesses continue to grow, both in turnover and profitability.
“Our four-weekly focused BDM [business development meetings] business visits and the enhanced reports we produce, one of our many USPs [unique selling points], help us to plan, build and deliver long-term sustainable growth,” he said.
Angela Southwood, who runs the One Stop franchise in Brackenborough Road, Louth, with husband Blair, said sales had doubled in little more than a year after switching to the franchise model.
The shop had to contend with tough local competition with a Co-op and a McColl’s on their doorstep but saw 20% of its sales growth come during its transition period.
“However, things really took off once the store was refitted as sales shot up by a further 77% and are still growing. We’re absolutely delighted with our decision to join One Stop and the incredible feedback we’ve had from our customers shows that they are too,” said Angela.