One Stop has expanded its single pick range across fresh fruit and vegetables following the success of the strategy across chilled.
The group introduced single pick across 27 fresh meat lines towards the end of August, followed by 26 ready meals and desserts. A further 44 produce lines have appeared in-store this week.
The roll out of single pick is aimed at reducing food waste and associated costs, as well as offering customers more choice and a fresher product. Further lines are planned over the coming months.
The initiative has been introduced to both franchise and company owned stores.
Franchise director Andrew King said: “It’s been a really popular change and our franchisees are delighted. It’s also been seamlessly integrated within our auto-replenishment ordering system, so our franchisees have full confidence in their order quantities.
“Giving retailers the opportunity to order single products rather than full cases will allow them to grow sales in these developing areas, without incurring high known losses. It takes a lot of the risk away and will further strengthen the chilled offering, which is performing strongly since its re-launch earlier this year.”
Sunder Sandher, of One Stop Leamington Spa, said daily deliveries of fruit and veg had contributed to a 40% category uplift.