Nisa has kicked off the relaunch of its own brand Heritage range with an extensive choice of pies and pastries.
The new Heritage range will be accompanied by an essentials range called Heritage Pantry and a premium range, Heritage Gourmet. The relaunch will be rolled out across categories including fresh meats, produce, cheese and pizzas in the coming months.
The first launch on June 25 will include a promotional offer of two pies for £1.80 and two packs of mini-pies for £3, building on the 1,300-strong existing range.
The recipe on every product has been improved in a bid to “revolutionise the way consumers thin about own label ranges from independent retailers”.
Ian Bishop, marketing director of Nisa, said: “The new Heritage range creates a new premium brand for the convenience market. We have improved the recipe on every product to offer great quality and value. Whether you are looking for a quick lunchtime bite or an evening meal, we hope the Heritage range will quickly become a firm favourity.”
Every Heritage product purchased from a Nisa store helps to raise money for Making a Difference Locally, Nisa’s own charity which has donated more than £3.3m since its launch.