Nisa has reached the milestone of converting 50 member outlets to its Store of the Future 2 format, within seven months of launching the concept.
Nisa’s Store of the Future 2 project saw the group identify five key format areas - neighbourhood, high street, small store, forecourt and supermarket - following analysis of its existing store formats and shopper missions by location and demographics. It established that the location of a store affects the mission that drives the shopper, and that therefore a flexible format model was required.
According to Nisa, the new format has driven average double-digit sales growth for the stores that have converted, and a further 50 retailers are in the process of converting.
Nisa format and development director Raj Krishan said: “We’re delighted with the massive interest we’ve received from retailers keen to adopt the new Store of the Future 2 format.
“The careful planning and research we put in at the start of this project has seen consistent double-digit growth in all of the stores that have converted to date and this is driving retailers to make the change. The concept goes back to retailing fundamentals really – giving the customer what they want, where and when they want it.
“In a challenging market, this kind of investment is necessary to ensure stores are fit for the future challenges and meet consumer demand, adding much needed growth.”