NFRN Commercial is ready to open more fascia stores, following the launch of its first ‘Everyday’ store concept earlier this month.
The group’s new fascia is looking to assist retailers who, because of their size or sales performance, have been unable to join a symbol group.
Orchard News in Weston-super-Mare was the first shop to receive the Everyday store branding and opened on October 6. The store is being run by former NFRN president Ray Monelle and his wife Andrea.
The ‘Everyday’ store concept will initially be rolled out across England and Wales, with a second store opening later this month. NFRN is looking to expand the scheme further in the future, with several more stores planned for the coming months.
Wayne Harrand sales director for NFRN said: “Both the NFRN and NFRN Commercial are passionate about supporting independent retailers and helping them to build sustainable businesses with strong returns on their investment.
“Through the Everyday fascia and its support package, independent retailers have access to national deals and wholesale supply direct to their stores without the traditional ties of a symbol group or franchise.”
There are no joining fees for the Everyday fascia and retailers are able to maintain their independence.
A spokesman for NFRN said: “We are not trying to compete against other fascia groups, instead we are giving retailers an opportunity to come on board with the NFRN group, and access products and cost saving resources that they would otherwise not have access to.”
Using NFRN Direct and the Shoplink website, Everyday retailers will be able to access and seek delivery of more than 100,000 products, including national deals and staples like bread and milk.
The Everyday support package includes information about store design, project finance and energy saving equipment. Retailers can also choose from a number of additional service options to help reduce their store costs.