New branding for several Co-op stores is being unveiled this week as the first stage in a re-branding exercise across the entire movement. More than 40 outlets from five different societies are involved in the pilot, which will see a common logo introduced for food, travel, pharmacy, banking and funeral businesses, with each type of outlet differentiated by colour and a one-word descriptor below the main logo.
The new logo will help to give a common theme to each type of business within the co-operative movement, regardless of trading area. The Co-operative Group, United Co-op, West Midlands Co-op, Scottish Midlands Co-op and Oxford, Swindon & Gloucester Co-op are all involved in the rebranding project. A £500,000 marketing campaign emphasising the Co-op movement’s ethical stance on fair trade and the environment will start next month, concentrated in four areas where there is a critical mass on new-look outlets - Hull, Northampton, Kidderminster in Worcestershire and Thame, Oxfordshire.
All 40 stores will begin trading under their new fascias on Monday, September 12, with the first outlets unveiled at Thame this week.
The new logo will help to give a common theme to each type of business within the co-operative movement, regardless of trading area. The Co-operative Group, United Co-op, West Midlands Co-op, Scottish Midlands Co-op and Oxford, Swindon & Gloucester Co-op are all involved in the rebranding project. A £500,000 marketing campaign emphasising the Co-op movement’s ethical stance on fair trade and the environment will start next month, concentrated in four areas where there is a critical mass on new-look outlets - Hull, Northampton, Kidderminster in Worcestershire and Thame, Oxfordshire.
All 40 stores will begin trading under their new fascias on Monday, September 12, with the first outlets unveiled at Thame this week.
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