Fresh to Store, the new owner of Kerryfresh, has introduced 100 new products, including value ranges, price-marked-packs and better returns for retailers.
The company, which has been formed following a management buyout of Kerryfresh chilled delivery business from Kerry Foods, looks to help retailers maximise the opportunity of the fast-growing chilled convenience market.
Fresh to Store has produced a new 400-strong product catalogue, featuring fresh and chilled brands such as Wall’s, Mattessons, Tropicana, Cathedral City, Muller, Richmond, Urban Eat sandwiches and much more.
Kerryfresh features, such as sale or return on key lines throughout the range, are remaining in place as are single unit orders and deliveries six days a week.
Darren Haynes, managing director of Fresh to Store, said convenience sales are set to grow exponentially over the next few years. He added: “Fresh to Store will be at the forefront of helping retailers meet this growth, acting as their very own fresh and chilled mobile cash and carry with a host of new offers and something new and different every week.”
The business is continuing to trade under the Kerryfresh banner, with branding change in the pipeline for 2016.