Companies representing more than 600 brands will be exhibiting at the National Convenience Show, to be held at the NEC Birmingham on 20-22 April.

General Mills’ Nature Valley cereal bars is new to the show and the brand team will be on hand to help retailers unlock the meal deal opportunity in convenience, as well as unveiling new varieties and offering advice on range, merchandising and available POS material.

Post Office Ltd marks its return to NCS with the ambition of matching leading retailers who have an interest in offering post office services with current regional vacancies, and store owners can check in advance whether there is a local opportunity by logging on to

Other show partners include Subway, Htec and Kerry Foods.

Go to to register.