Sales at Morrisons have dropped in the third quarter of the year
In its interim management statement Morrisons posted a 6.3% drop in like-for-like sales for the 13 weeks to 2 November. Its total sales excluding fuel were down by 3.6%.
Despite the drop in sales chief executive Dalton Philips was “encouraged by the further progress made”.
He said that Morrisons’ plan to match the discounters was also on track.
“The launch of the Match & More card was another big move for Morrisons,” said Philips. “We are the only supermarket that is price matching the discounters and the successful launch last month was a testament to the positive way our 120,000 colleagues are delivering innovation and embracing the changes at Morrisons.
“We look forward to the key Christmas period focussed on offering customers the best in quality fresh food and value for money that Morrisons is famous for.”
During the 13-week period, it opened 12 new M Local stores and three new core stores. It remains on schedule to meet its target of opening 60-70 new M Local stores by the year end.