McColl’s Retail Group will run its charity Halloween campaign for the second successive year, teaming up with Cardiac Risk in the Young and St George’s, University London.

The ‘Treat Cardiac Risk in the Young this Halloween’ campaign ran for the first time in 2013 and raised over £172,000 for charity.

Halloween is now the third largest seasonal event for McColl’s, and a significant opportunity to raise awareness and funds for charity, the group said. All money raised will be used to support research into sudden cardiac death to help save young lives.

The initiative will include a number of spooky in-store promotions, especially centring on trick or treat. Suppliers will donate when selected products are purchased.

In addition, special Halloween magazines can be purchased for £1, with 50p going to charity, while customers will also be able to donate through collection tins at the till, via text message or online.

Stores will be encouraged to display window vinyls, bunting and balloons, and to hold fundraising events such as fancy dress and ‘guess the weight of the pumpkin’.

CEO of McColl’s Retail Group, James Lancaster, said:  “Last year I was amazed by the tremendous efforts of our colleagues and customers who made our Halloween fundraiser such a fantastic success.

“I am delighted to be running the campaign again this year and hope we can all raise as much money as possible to help save young lives. CRY has a special significance for me and McColl’s, following the tragic loss of my son Robert, who died from an undiagnosed heart condition in 2007, my wife and I were devastated. CRY was an immense support to us and our family so I am delighted that we are able to again run this Halloween campaign to raise as much money as possible for this amazing charity.”