Magnum is bringing virtual enjoyment to iPhone and iPod touch users with its Pleasure Shaker iAd. By tapping on the iAd banner, users will be treated to one of a selection of pleasurable experiences, including chocolate sculpting, living the life of a rock star, and flirting with a stranger. The iAd is part of a wider Unilever initiative with Apple to enable consumers to interact with brands in more engaging ways.

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