Londis is investing in its first national media campaign to drum up more sales this Christmas.

The campaign launches on 27 November and runs for six weeks across national newspapers and radio in support of its direct marketing and in-store promotions.

Londis retail director John Pattison said: “This is our biggest campaign ever and part of our commitment to drive shoppers into Londis stores over the festive season.

“We know that more and more people are choosing to shop local and we have the deals and promotions to meet that demand. This campaign will put us in front of millions of customers and underlines that we are serious about competing on the high street.”

Around 70% of UK adults are expected to use their local convenience stores to top up over Christmas and New Year he added.

The campaign theme is ‘Stacks of Seasonal Offers’ and will promote seasonal ranges and everyday Christmas essentials.

It includes confectionery and party food through to beers, wines and spirits. A specially created festive package of leaflets and point of sale kits will also be distributed to retailers.