Londis has revised its core fresh meat range, introducing eight key SuperValu fresh meat lines and, for the first time, four Made Easy lines.

The eight SuperValu meat lines are all 100% British and offer round-pound, pricemarked packs of between £3 and £5.

All items in the range have been vacuum packed for longer shelf life and to help minimise wastage.

It is the first time that the new Made Easy range of fresh semi-prepared meat products has been available to Londis, as well as to Budgens retailers.

Londis retail director John Pattison said: “There is still huge opportunity for independent retailers to drive sales and profitability from own brand products and the new core range will help retailers stock the right products. With all SuperValu fresh meat being 100% British and the introduction of Made Easy, Londis retailers are able to deliver to their shopper’s need for a quick, high quality, British sourced evening meal option.”

The range will be supported by bespoke POS and Londis has also developed a set of ‘Fresh Top 10 Tips’ for both ‘Daily Routines’ and ‘Range and Merchandising’, to support retailers in driving sales and profits.