Landmark Wholesale will be giving retailers the opportunity to sell more than 100 products for just £1 in January.
The promotion runs from 5-24 of January and combines some of the UK’s most popular products with its own brand range.
Brands such as Andrex, Walkers, Pedigree, Heinz and Tetley are included, alongside Lifestyle Value foil, teabags, chocolate and kitchen town. The £1 promotion spans single and multi-buys.
Chris Doyle, Landmark Wholesale business development director, said: “We want to help independent retailers fight back against the discounters and supermarkets.
“By offering so many essential grocery products at such great prices, it will give retailers a brilliant start to the year.”
All You Need for £1 Attack promotion is the first of many promotions planned for 2015. As an added bonus, Lifestyle Express retailers can also get £30 cash back.