Newsagents are being urged to comply with a voluntary code of practice for the display of 'lads' mags', following complaints to MPs and the Department of Business, Enterprise and Regulatory Reform (BERR).

John Lennon, managing director of the Association of News Retailers (ANR), said: "It's important that news retailers are aware of and follow the code of practice and we actively encourage all our 33,000 members to do so."

The voluntary code states that retailers should not display magazines like Zoo and Nuts at children's eye-level or below, to ensure they are not in the direct sight and reach of children; that they are not displayed adjacent to children's titles and comics; and where display space restraints preclude the above, that magazines with front covers that may cause concern are part-overlapped with other titles.

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