Kit Kat Pop Chocs are being introduced in 40g impulse bags, following their successful share bag debut in March. Nestlé hopes that the new pack format will attract more young, female consumers into the bitesize market. The addition will be backed with a £2m media investment from September 5. It is expected that 80% of the target audience will see the campaign, equating to more than 40 million adults.

rrp: 54p
tel: 01904 604 604

Topics