Key Lekkerland has revealed plans to increase the range of products available to its members with the launch of a number of new initiatives.
Key is to increase the number of grocery and alcohol lines on offer to retailers, while Kerry Foods will enhance this offer with chilled foods through the group's drop shipment programme Shopflow.
Company bosses, who announced the plans at the group's annual conference at The Belfry this week, also revealed that the current Smart Buy programme will be replaced with new initiative for customers. Called Essentials, the new scheme will provide independent retailers with deals on impulse and commodity lines and will be supported with a variety of point of sale material.
The group is also revamping its Profitmaker magazine, which contains a three-week cycle of big brand promotions, by making it brighter and more customer-friendly. Key also used the conference to introduce its fifth and newest member, CTM Wholesale, to its suppliers.
In addition, the group has developed a new online ordering system to be introduced over the summer. The system, which will be available through the group's website, will initially be used by national account and out-of-hours customers, such as cinemas.
Managing director John Liptrot said: "We are now ready to implement online ordering that will be of major benefit to our customers and suppliers alike."