Independent retailer Alan Dunn is enjoying hero status in his local community after co-ordinating a relief effort for victims of the recent flooding in Cumbria.

Alan, who runs Open All Hours convenience store in Keswick, appealed through Convenience Store and his wholesaler Booker for suppliers to donate items for goodie bags for the 200 families displaced from their homes by flood water in November.

The response was "overwhelming", according to Alan, with so much stock being sent in that he had to use the empty premises next door to his shop to store and co-ordinate the operation. Items arrived from food giants Nestlé, Cadbury, Mars, Kraft and GSK, along with huge quantities of P&G products including Pringles, Gillette, Pampers and laundry brands Ariel, Fairy, Bold, Daz and Lenor.

Alan and his wife Heather and daughter Katie have spent the past six weeks packing bags for those forced into temporary accommodation, including the elderly and young families.

"Hundreds of houses had to be evacuated, including three local retirement homes," said Alan, who is also a local councillor. "I know one family with two very young kids that have moved six times in as many weeks. The disruption that this causes to people's lives is terrible.

"I would like to thank all the suppliers involved in making this relief effort happen, and particularly Convenience Store and Steve Fox at Booker."