IRI competition marks launch of analytics solution for c-stores

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IRI has this week launched a competition for convenience retailers to win one of two Business Optimisation projects worth £5,000 to mark the launch of a new analytics solution.

Convenience retailers now have access to the company’s analytics capabilities which were previously only available to the major multiples.

IRI’s convenience analytics capabilities will offer convenience stores the same business changing insights that the supermarkets have successfully used for years, including support for category management, product assortment and store layouts, as well as pricing, promotional and marketing strategies.

IRI head of convenience Stephen Lampard said: “Growth in the convenience sector has been unprecedented in recent years, particularly among the symbol groups like Londis and Mace, as well as the main grocers opening ‘local’ stores in response to demand from shoppers for convenience over size.

“As a result, the convenience channel now has many of the same challenges that the bigger stores do when it comes to developing pricing and promotional strategies for example, but also challenges that are unique to its size and format. Convenience chains need fast, actionable and easy to implement recommendations with a quantifiable business benefit.”

The competition entry deadline is 22 October 2017 and the two winners will be announced on 30 October. Entrants have two chances to win. The entry form can be found here.

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