The 2,400sq ft former Londis store in Bromyard, Hertfordshire, took 20 weeks to convert and will act as a blueprint when the company launches a major redesign of its entire retail estate.
Trading director Tony Start revealed that the company would complete the external rebranding of its store portfolio under two fascias - McColl's for c-stores and Martin's for CTNs - by October, just 10 months after it started. The new fascias are heavily supported with supplier logos aimed at making shoppers more aware of what is inside. The Bromyard store also has a number of suppliers' logos such as Tetley, McVitie's and Kellogg's on signs hanging from the ceiling, again to give shoppers a clearer picture of what is available.
Start said that the store was almost exactly how he wanted it but suggested that he would like to use the canopy space above the shelves to advertise key brands rather than make general claims such as 'chilled' or 'bread'.
He added that the group was keen on using local suppliers for lines such as bread, milk, ice cream and fresh produce. "In central London local sourcing may not be that important, but we know that in places such as Bromyard it does matter and where possible we will try to go with local suppliers," he said.