Gambling title Inside Edge has been repositioned as a premium poker magazine with a new cover design and change in size.
Inside Edge will now downplay the usual sports betting content and focus on advanced poker strategy, player profiles and tournament reports.
Publisher Dennis has redesigned the magazine with a new-look cover design and masthead and a change to the smaller US A4 format.
Dennis has also produced what it claims is the UK's first 'digital sports magazine'. Seven 'InsideEdge Live' editions will run during the six-week World Cup.