Independent retailers are being offered the chance to attend a free Community Masterclass, including training on how to make the most of local media.
Organised by the My Shop is Your Shop (MSYS) campaign, the one-day course is being held in Crewe on April 29 and will provide selected retailers with media training, including ways to secure coverage in local newspapers and how to make the most of radio and TV interviews. The course will also cover local marketing and profile-building, with retailers exchanging ideas from their own experience.
Convenience Store readers who would like be considered for the Masterclass should email hq@fwd-uk.com, with the subject Masterclass: My Application, giving their name, store address, telephone number and a brief explanation of why they should be selected. Priority will be given to active participants in MSYS events such as National Independents' Week.

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