The first Spar-branded forecourt store has opened in Pickering, North Yorkshire.

Spar and Harvest Energy first announced the branded forecourt concept in April in a bid to help independent retailers compete against the multiples and major oil companies.

B & M Harland, owned by retailer Geoff Harland, is the first site to officially launch the Spar petrol station, which features Spar branding on the canopy, pumps, pole sign and shop fascia.

“We wanted more independence in the running of the business, and were frustrated by the costs associated with the major oil companies,” said Geoff. 

“The pricing is very competitive, allowing me to compete in the market and make good margins, while offering high quality fuel from Harvest Energy.”

He added that the strength of the Spar brand and the idea of linking store and forecourt branding also appealed.

The Harland forecourt business, which was started in 1950 by Geoff’s parents, previously traded as Mobil, before BP took over the company in the 90s.

“This is a new start for my business and I’m very excited about the future. Initial feedback from customers has already been very positive,” he added.

Mark Steven, Spar UK business development controller, said: “I am delighted that Geoff has taken on our SPAR branded forecourt concept, as he now has access to one of the most competitive fuel supply deals in the market.

“The alliance offers retailers a host of benefits, and we are looking forward to opening new SPAR branded forecourts in the near future.”