Italy's victory in Berlin meant little to most convenience retailers, who said that sales of beer and snacking products were hit hard by England's untimely exit on penalties.
Glyn Taylor, owner of Taylor's Newsforce in Shotton Colliery, County Durham, said that business during the last week of the tournament was slow. He said: "There really wasn't much interest in the semi-finals and we certainly didn't sell as much beer as we did when England were still involved."
He added that he still had a large number of St George's flags to sell and was hoping to create some interest during the forthcoming cricket internationals and the winter Ashes series.
Barrie Seymour, who owns the Londis store in Littletown, West Yorkshire, said that the good weather had helped to soften the blow. "If the weather had not been as good, things would have been much worse. Overall, we are well up on last year so we have done very well out of the tournament."
However, Barrie believes the pub trade had fared better. He said: "For the early evening games people seemed to rush out of work straight to the pub, rather than coming to us."