Diageo has increased the nutrition, calorie and alcohol content information available for all its drinks.
The company, which owns many popular brands including Johnnie Walker, Smirnoff, Captain Morgan and Guinness, will provide a breakdown of calories, carbohydrates, protein, saturated fat, sugar, caffeine and sodium content in all its drinks, on its responsible drinking website DRNIKiQ.com.
This news follows AB InBev UK’s pledge, at the beginning of January, to put full nutritional information on packs and online.
This information is now available on the website, offering information about low-calorie drinks at a time when more consumers are concerned with leading a balanced lifestyle following the festive period.
Diageo made a global commitment in March 2015 to start voluntarily providing nutrition and alcohol content information per standardised serving on all its brands.
The company’s alcohol in society director Carolyn Panzer said: “As people become more and more interested in their diet and lifestyle choices, we need to play our part. We know that consumers want nutritional information about what they drink – just as they do with the foods they eat; they also want a clear and easy way to know how much alcohol they are drinking.
”We believe passionately in helping people to understand what’s in their drink and to make informed choices about drinking or not drinking. Alcohol is alcohol. There is no drink of moderation – only a practice of moderation.”
Key features of the updated website include:
- · An enhanced What’s In Your Drink section which details comprehensive nutritional, and alcohol content per serve information for all of Diageo’s brands, alongside ingredient information. This includes a breakdown of calories, carbohydrates and protein as well as, for the first time, detailing saturated fat, sugar, caffeine and sodium content.
- · A new, simple to use, Drinks Calculator to help consumers easily calculate and track the amount of alcohol they are drinking per serving and how many calories they have consumed for a range of common drinks, instead of expecting them to do the maths.
- · Tips on responsible drinking – including the chance to explore how food, age, size and gender affects how the body processes alcohol.
The brewer of beers including Budweiser, Stella Artois and Beck’s, will put full ingredient and nutritional information on its beers, including energy values, fat, saturated fats, carbohydrates, sugars, proteins and salt.
Full information is already available online via www.tapintoyourbeer.com and the information will be on at least 80% of AB InBev’s European’s volumes by the end of 2017.