Costcutter hails successful summer campaign

  • Print
  • Share
  • Comments (2)
  • Save

Costcutter has heralded what it says has proved one of its most successful campaigns to date, with retailers selling £320,000 worth of campaign-specific products eight weeks in to the 12-week bonanza.

The Summer Free campaign, launched on 22 June, has reached a record number of consumers, boosted social media engagement, and achieved a record number of competition entries and increased sales for the companies’ retailers.

The campaign offers 68,000 prizes including products in-store, tickets to festivals and sporting events, barbecues, FitBits and a star prize of a luxury Caribbean holiday worth up to £10,000.

The in-store prizes range from ice lollies to summer picnic essentials, and change throughout the campaign to maintain shopper interest and encourage more participation.

Michael Hooley, head of promotional marketing, Costcutter Supermarkets Group, said: “This is evolving into one of our most successful campaigns to date, in terms of driving shoppers into store and generating interest and positive engagement through social media.”

“Over 25,000 customers engaged with our Set Summer Free social content and we added nearly 4,000 new followers. The campaign has already achieved total reach on Twitter of almost one million and on Facebook fast approaching 400,000.”

Hooley said summer was a key trading period and with fewer sporting events taking place this year, Costcutter wanted to help retailers drive footfall and increase their sales opportunities.

Danni Cullen, manager of Costcutter’s Bromsgrove store, in Worcestershire, said shoppers were responding “really well to the simple device of taking promotional leaflets into store to check if their code matches the winning number displayed on our in-store POS”.

It was bringing new shoppers into the store and increasing the number of visits from regular customers, she said.

Readers' comments (2)

  • Why dont they use run this kind of campaign through an app? More convenient for customer.

    SimplyFresh already have a great app so shouldn't be difficult to create one.

    Unsuitable or offensive? Report this comment

  • £320,000 between how many stores?

    Unsuitable or offensive? Report this comment

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • Costcutter Summer Campaign
  • Print
  • Share
  • Comments (2)
  • Save
Sign in

Newsletter Sign-up

I wish to receive the following newsletters:

FOLLOW US