The IGD has some good news for c-store retailers. Its latest survey shows that consumers are shopping in convenience stores in increasing numbers. Research reveals that visits to c-stores have risen by 10% during 2004-2006 against a supermarket rise of only 4%.
IGD quizzed 1,000 consumers in January of this year about which shopping outlets they visited at least once a month. Top of the list was petrol forecourts, which showed a 114% increase, followed by greengrocers with 80% growth. Visits to markets increased by 75% and to bakers by 50%. However, specialist fish stores fared less well with visits to fishmongers down 14%.
Specialists at IGD put the increases down to consumers thinking more about the food they buy, rejecting ready meals in favour of cooking from scratch.
Source: IGD