Raj Chauhan’s Spar store in Canary Wharf, London, has been given a boost for the World Cup with six new temporary display units from Coca-Cola as part of a massive roll-out of display material for the tournament.

In addition to the impulse units, local rep Richard Amess was also able to help Raj and wife Bela run bespoke offers, such as 2ltr Coke and a slice of freshly-prepared pizza for £4.

“I think the World Cup is going to be big for us,” Raj told C-Store. “Sales started to go up as soon as the stands went in. They create impulse purchases and also help people feel that something is happening in the shop.”