Our attempt to draw attention to a startling loophole in the law that an adult can buy cigarettes for a child without fear of reprisal contributed to bringing the proxy purchase of tobacco to national prominence last year.

Although the present government has been unwilling to outlaw the practice, moves are already afoot in Scotland to do exactly that and we're confident that similar efforts south of the border will be successful during the next term.

The Labour Party has promised to "consider" action on proxy purchasing after this year's election, while the Conservatives have gone further, with a commitment to legislating against it should they come to power.

Rather than letting up, we are expanding our call. We will push for an acknowledgement from government that responsible retailers are an ally in the battle to prevent children gaining access to cigarettes, and support legislation and education that targets the real sources of supply unscrupulous adults and the black market.