Camelot is set to roll out its National Lottery Scratchcard terminals to 10,000 UK stores.
The move follows an 18-month pilot in which 500 outlets sold National Lottery Scratchcards as a standalone offering, which Camelot said generated incremental sales as well as raised more money for Good Causes.
The move is designed to capitalise on the long-term sales growth of National Lottery Scratchcards which have doubled in sales over the past eight years.
Retailers selected to become Scratchcard outlets will receive 6% in sales commission on each National Lottery Scratchcard sold. As with other National Lottery outlets, Scratchcard stores will receive support from Camelot’s retail sales team and telephone account team. There will also be POS materials made available for retailers.
Camelot sales director Duncan Malyon said the introduction of Scratchcard outlets will enable more retailers to sell National Lottery products.
“We know that even after our hugely successful rollout of 8,000 terminals in 2012 – which offer the full range of National Lottery products – there is still huge but unsatisfied demand for National Lottery Scratchcards,” he said. “These new outlets will help us meet that demand, by making the most of Scratchcards’ unique position as an impulse product.”
The results of the pilot have been very positive, with sales being highly incremental, added Malyon.
“Crucially, thousands more retailers will benefit from becoming a National Lottery outlet – resulting in more footfall and commission for them, even greater access to the category for our players, and significantly more money for National Lottery projects the length and breadth of the UK.”
Retailers interested in becoming a National Lottery Scratchcard outlet can register at www.prospect.lotteryretailer.co.uk.