A channel penetration survey conducted by retail consultants HIM found the number of adults visiting their local convenience store or CTN during an average week has grown by 1% and 2% respectively in the past 12 months.
HIM director Tom Fender said that this growth was down to convenience stores offering good value in the eyes of consumers and the adaptability of retailers.
“Shoppers are shopping locally because, by and large, convenience stores offer the products and services consumers want at the prices consumers are willing to pay, and are adapting to the new market conditions with confidence,” he said.
Fender said the results indicated that convenience stores and CTNs could now hold their own against the multiples.
“Small format neighbourhood stores can compete successfully with supermarkets and attract new customers, even during a recession,” he added.