Booker is launching a new branded promotion as it seeks to boost pre-Christmas sales.

Running until December 3, the promotion will cover a wide range of big name brands including Pepsi, Red Bull, Pringles, Heinz and Cadbury.

Some of the deals include Red Bull 24 x 250ml for £15.99 which Booker claims would give retailers a margin of 42.4%.

“These big deals have been specially selected to help our customers make massive savings,” said Steve Fox, sales director of retail. “Big brands are crucial in convenience and never more so than the run up to Christmas which is the busiest trading period in the year.

“Covering everything from single malt whisky to confectionery and biscuits to soft drinks, I am confident we are offering the best promotional package to really help our retail customers increase their profits.”