Best-one has launched its first ‘text to win’ promotion supporting the World Cup in Brazil next month.

The ‘Predict the England Score’ competition allows Best-one shoppers to predict the correct scores of England’s first selected games.

Best-one consumers can participate by texting their estimated scores or entering online at Customers with the correct predictions can win from a range of football-themed prizes including personalised England shirts, Xbox 360s, Steven Gerrard-designed football boots, £50 worth of sports kit vouchers and hundreds of other prizes.

The symbol group is also teaming up with leading suppliers so that their retailers have the opportunity to win some exclusive prizes for their local community groups and sports clubs. Best-one retailers must purchase some of the large consumer brand stock from partner suppliers such as CCE, Johnson & Johnson, Mars, Molson Coors and LRS. This partnership can allow retailers to win £500 worth of sports vouchers, World Cup branded sports bags and water bottle sets and a community party worth £750.

James Hall, director of Symbol at Bestway. “Community is vital and that’s why when we devised the promotion we wanted to offer prizes that were community focused in addition to individual winners. This exciting initiative will help forge stronger links with customers, drive sales in store and provide local schools or clubs with new equipment.”

Best-one retailers can also order a pre-filled display unit containing 240 pieces of ‘Come on England’ merchandise including giant flags, face paints, baseball caps and car flags – all with an rrp of £1.49.