Wholesale group Sugro has reported a strong year of recruitment to its Retail Club.

Membership now stands at 2,693 stores, an increase of more than 700 on the previous year, on the back of an enhanced offer targeting a wider variety of retail outlets with more bespoke promotional leaflets.

The group’s core Money Maker and Quidzin promotional programmes have been enhanced with three new leaflets aimed sectors of the market where there is growing demand. A new food to go leaflet features a longer sell-out period than traditional retail promotions, with 11 promotions a year, while a School Approved brochure focuses on products that are permissible in schools, with a connected database of nutritional and allergen information for every featured product that can be provided on requested.

The third new leaflet is entitled Discounter, and is aimed at retailers who wish to offer special offers for major brands in larger pack formats than in the core Quidzin brochure.

Sugro managing director Philip Jenkins told C-Store: “We are serving a broader range of customers and the retail stores we service are beginning to morph into new types. We know we need to accommodate different product structures that work in a particular environment, so we are becoming more customer focused, and more category focused in what we do.

The impulse buying group has over 70 wholesaler members and a combined turnover of £1bn.