Bargain Booze, off licence and convenience chain, has invested in digital marketing to help drive new footfall for franchisees.
The new mobile loyalty scheme offers a wide range of discounts and promotions to customers in participating stores.
Customers will receive exclusive deals through the ‘As If It Wasn’t Cheap Enough’ app and can enter competitions to win prizes. It provides a personal customer ID for secure redemption at the point of purchase in store. The app works with company tills to capture basket and spend data, which will then be used for future personalised marketing.
The app works on all devices running iOS (Apple) and Android mobile operation systems, covering 90% of all UK Smartphone users.
Adam Burnett, marketing director for Bargain Booze, said: “The app will certainly live up to its name with exclusive deals such as £4.50 off the store price of Bells Whisky 70cl, £5 off the store price of Carling 24pk and a £1 off bottles of Echo Falls.
“There will also be a variety of discounts and giveaways across a selection of soft drinks and snacks – we are making low prices even lower.”
Bargain Booze is also developing a new Click and Collect service, which will allow shoppers to select and buy products online for in store collection. “We’re aiming for click to sip in less than two hours,” Burnett added.