Amazon has launched a two-minute click and collect service in the US, with Prime members able to order hundreds of items including food and drinks.
The Instant Pickup service is available at five of Amazon’s pickup locations in the US and will be rolled out to more locations in the coming months.
Prime and Prime Student members can use the Amazon App to order food, cold drinks, personal care items, technology essentials and Amazon devices. Items will be available to pick up from a self-service locker within two minutes or less.
“Instant Pickup is another way Amazon is making life more convenient for Prime members,” said Ripley MacDonald, Amazon director for student programs.
“As shopping behaviours continue to evolve, customers consistently tell us that they want items even faster. Whether it’s a snack on-the-go, replacing a lost phone charger in the middle of a hectic day or adding Alexa to your life with an Echo, Instant Pickup saves Prime members time. While Instant Pickup is available at select pickup locations today, we’re excited about bringing this experience to more customers soon.”
Heather Barson, Fujitsu’s director of retail and hospitality, said the move was a “wakeup call” for UK retailers.
“Amazon’s push towards instant delivery demonstrates it’s once again championing the drive towards services that offer instant gratification,” she said.
“This should be a wakeup call to UK retailers, who may soon be battling to compete against the level of convenience Amazon is able to offer, but this time on the high street itself. Indeed our recent survey found that for 75% of UK consumers Amazon or eBay would become their go-to store if they had a physical presence.”
In June Amazon announced plans to acquire upmarket grocery chain Whole Foods Market.